Google This Week

This week saw Google bring out new changes to Google Plus, an engineers rant goes public, controversy over alleged declining numbers of Google Plus users, Google shareholders wallets get larger, the late week announcement of the plan by Google to launch an online music store, and the death of Buzz. On Wednesday, Vic Gundotra, Google VP, gave a video presentation introducing real-time search, as well as hashtags. This latest move was seen as the search giants attempt to address complaints from the Google Plus base that had moved over from Twitter and wanted a means to search specific late breaking news stories. Gundotra’s video was an instant hit in the blogosphere, as well as being re-shared thousands of times on Plus. Steve Yegge, Google engineer as of this writing, published a rant on what he saw as Google’s lack of understanding the platform for Google Plus. The diatribe was intended to stay in-house at Google, but Yegge’s, as he called it, “inexperience” using Google Plus, resulted instead in his thoughts going out into his public stream. Within minutes the comments were re-shared from the 2,000 people following his stream to the general Plusverse, in less than an hour, the story hit the blogs and the general news sites. Reactions on comment pages pondered Yegge’s future employment status. Many tech writers and bloggers seemed to side with Yegge and saw his memo as a call for Google to deal with what they saw as shortcomings in the Plus platform. Some were also suspicious and wondered if the leak was deliberate. Google shareholders had a nice surprise Thursday as the third quarter earnings report came out better than analysts had expected. Earlier in the day, the Wall Street Journal blog Market Beat reported that “Analysts expect Google to report revenue of $9.45 billion in the quarter, or $7.3 billion in sales (or “net revenue”), up some 30% from a year ago”. After the close of market, Google Investment Relations quoted Larry Page, CEO of Google “Revenue was up 33% year on year and our quarterly revenue was just short of $10 billion. Google+ is now open to everyone and we just passed the 40 million user mark. People are flocking into Google+ at an incredible rate and we are just getting started!. Google announced on Friday the company will now be joining Apple and Amazon in the online music store business. The Wall Street Journal reported that Google is in talks with the big four record companies, but that no deal is imminent. Rolling Stone magazine reported the online music store will likely work in tandem with the new Google Music beta service, while the financial website Motley Fool gave their 5 reasons the Google online music store will fail. Finally, the death of Google Buzz. Buzz was the search giants last great attempt before Google Plus to make a dent in the ever crowding social media field. Buzz featured microblogging, messaging, sharing of links, videos, and photos between users. As PC World reported, the emerging success of Google Plus, the Google foray into social media, hastened what was seen as inevitable.. the death of Google Buzz. While Buzz will shut down in two weeks, Google will allow users of Buzz some time in moving to Plus. On a side note, starting Monday, October 17th, Media Tapper’s blog section will be open featuring late breaking stories from Google Plus, Facebook, Twitter and the rest of the social media community. Stop by to see what’s being said. The link can be found below our name above.

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